One of the most common issues the Computer Peeps encounter with each client is unnecessary, unused programs.

Great question!  there are a bunch of little programs on your computer that do pretty cool stuff.  for example, Java is software that helps you do things like upload pictures to Facebook.  It’s not a program you run everyday and it’s pretty subtle, but it’s something you need (and want, even if you don’t know it).

The problem is, companies like to partner up and help one another out by “marketing” their partners…

Java Update Installs the "Bing Toolbar"

So what’s wrong with that picture?  It’s so cluttered with text, images and information that most just skip right over and click “Next”.  Look a little closer though.  Let’s see if it looks any different if we put the spotlight on a particular area…

NOW do you see?

This isn’t an accident and the layout of this installer wasn’t done without thought.  Subversion is one of the greatest marketing techniques.  We see it on TV, in stores and on the Internet.  the people designing ads and screens such as the one above are doing so hoping you will either A) pay attention to “the big stuff” or B) be so overwhelmed with information, that you just click and move on.

So if there’s a lesson to be learned here, it’s…

this entry was posted on Wednesday, September 15th, 2010 at 5:31 pm and is filed under Techy Stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.  Print this Post Share on Facebook