“Incanto” Gucci’s home fuels the box office on Thanksgiving

“Incanto” Gucci’s home fuels the box office on Thanksgiving

New York Thanksgiving was a far cry from the usual feast, but Disney’s “Encanto” and Lady Gaga’s “House of Gucci” both gave two genres of films particularly hard hit by the pandemic: family movies and adult dramas.

“Encanto” topped the box office with $27 million over the weekend and $40.3 million under the five-day holiday window, according to studio estimates on Sunday. While it’s far off the pace of previous Disney animated films released during Thanksgiving — “Coco” launched around the same time of the year with $72 million and “Ralph Breaks the Internet” also grossed $84 million — the result was a better opening. An animated movie during the pandemic.

Family films have been particularly slow to bounce back, although with increasing child vaccinations, hopes have been raised that releases like “Encanto” will lead to a rebound. Disney earlier this year released films like Pixar’s “Luca” directly to Disney+, but it directed “Encanto,” which reportedly brought in $120 million exclusively in theaters. The film, which is about a witch family in Colombia and features original songs from Lin-Manuel Miranda, has grossed $70 million worldwide.


MGM’s House of Gucci directed by Ridley Scott debuted with $14.2 million over its three-day weekend and $21.8 million over five days. It was also among the best performances of adult drama. Scott’s The Last Duel was released for Disney’s 20th Century Studios at a meager $4.8 million in October.

The $75 million “House of Gucci,” about the family behind the Italian fashion label, features a stellar cast including Adam Driver, Jared Leto and Al Pacino. But it was her co-star, Lady Gaga, who plays Patrizia Reggiani, who particularly led the turnout. According to MGM, 59% of the audience were female and 45% were between the ages of 18 and 35, and about 34% were aged 45 A year or older – a higher footfall among older moviegoers than most releases have seen.

“Authenticity remains important in the minds of the public,” said Eric Loomis, head of distribution at MGM. “We were really happy with the results. If you asked me to go into the weekend, I would pray the forecast was correct because you don’t know today. You just don’t know how the market will react.”


Thanksgiving weekend often accounts for about $250 million in ticket sales domestically. Total turnover this weekend was about $142 million, according to data firm Comscore — just over half of typical business but also nearly seven times better than Thanksgiving 2020, when many theaters were still closed.

MGM has bet more theatrical recovery than most studios; The James Bond movie “No Time to Die,” which grossed $755 million worldwide, will take the number one spot for this year. And over the weekend, MGM also released Paul Thomas Anderson’s “Licorice Pizza,” an upcoming romance movie. Starring Alana Haim and Cooper Hoffman, on four screens in 70mm for an average of $83,852 per screen – easily the best of the pandemic. Licorice Pizza is expanding even more widely in the coming weeks.


“After all the talk about some demographics being reticent about going to the movies — more mature audiences and family — both showed up this weekend,” said Paul DeGarabedian, senior media analyst at Comscore. “Thanksgiving weekend at the box office should be very encouraging for the industry, who have been the toughest to bring back to cinemas with these audiences.”

However, every step forward in the film industry this year has been accompanied by setbacks. The discovery of a new, potentially more contagious, omicron variant sent Hollywood, which was trying to rebuild its cinema habits, shiver. Even as states have rushed to enact new travel regulations due to the variant, experts have warned that much remains unknown about the new breed.


Last week’s best movie “Ghostbusters: Afterlife” slipped to second place with $24.5 million in its second week after a modest 44% drop. The Sony Pictures release grossed $87.8 million domestically and $28 million internationally. The studio’s horror division, Screen Gems, has also released the R-rated “Resident Evil: Welcome to Raccoon City,” a reboot in the now seven-movie video game adaptation franchise. It debuted with $5.3 million for the three-day weekend and $8.8 million for the holiday frame.

At the end of its fourth week of release, Marvel’s Eternals added $7.9 million in ticket sales over the three-day weekend, bringing its cumulative sales total in North America to $150.6 million and $368 million globally.

Focus Features expanded its Oscar rival for “Belfast,” Kenneth Branagh’s semi-autobiographical story of his childhood in a Northern Ireland city, to 1,128 locations in its third week. Belfast earned $1.3 million over its five-day weekend, bringing its total earnings so far to $5 million.


Estimated ticket sales Friday through Sunday in US and Canadian theaters, according to Comscore. Final local numbers will be published on Monday.

1. “Magic” $27 million.

2. “Ghostbusters: Afterlife” $24.5 million.

3. “House of Gucci” $14.2 million.

4. “Eternals” $2.5 million.

5. “Resident Evil: Welcome to Racoon City,” $5.3 million.

6. “Clifford the Big Red Dog” $4.9 million.

7. “King Richard” $3.3 million.

8. “Dion” $2.2 million.

9. “No Time to Die” $1.8 million.

10. “Venom: Let There Be Carage,” $1.6 million.


Follow AP Film writer Jake Coyle on Twitter at: http://twitter.com/jakecoyleAP

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