PureCycle, Berry Global Make Advanced Conventional Recycled Resin
The Berry Global Group has announced an agreement with PureCycle that will supply Berry with PureCycle’s advanced recycled and recycled resin. North American consumers are increasingly interested in the sustainability of the package. According to Berry Global, if given the option to purchase products with recyclable or compostable packaging, 47% of Americans would choose recyclable products as their first choice, and 20% would prefer compostable products.
Americans are concerned about the environmental impact of the products they buy, and companies are betting that consumers will buy a product that is clearly labeled environmentally friendly. As the demand for sustainable products grows, customers are looking to Berry’s access to recycled materials and packaging design expertise to maintain their brand image and packaging performance. As a result, Berry continues to lead the transformer market for access to recycled plastics—more than 600 million pounds annually by 2025. In addition to access to materials, Berry understands the specific design requirements of brands’ products—combining material expertise with product specification needs. It creates a range of opportunities for advanced recycling technology to be used in the market.
PureCycleThe pioneering patented recycling process, which separates colour, odor and contaminants from waste plastic feedstock to turn it into superior materials.pure Recycled polypropylene. The recycling service turns waste plastic into virgin-like plastic to completely close the loop when reusing recycled plastic while making recycled polypropylene more widely available to businesses that want to use recycled sustainable resin. In support of the circular economy, Berry harnesses advanced recycling to provide an outlet for hard-to-recycle materials to give them a second life in the form of food packaging. While the post-consumer resin often lacks the high clarity that customers desire, the round resins from advanced recycling have exceptional clarity, meeting customer demand.
Clients look to Berry for unique ways to achieve ambitious sustainability goals. With our access to advanced recycled resin and technical expertise, Berry is a dependable partner for customers in implementing sustainable solutions,” said Tom Salmon, Berry Chairman and CEO. “By utilizing our relationships with top suppliers and the latest technology, we provide our customers with superior access to their in-demand circular resins.”
PureCycle is also now the official plastic recycling partner for Cleveland Browns. The two are collaborating to enhance the stadium’s plastic waste management solutions on Game Day and strengthen the sustainability cycle at its games. Cleveland Browns is the first sports team to partner with him PureCycle and PureZero TM waste program as they continue to identify ways to improve their plastic recycling efforts in games and throughout the year.
“We are excited to officially launch our partnership with PureCycle And to make a positive impact in our community together, including through our America Recycles Day volunteer event,” said David Safer, Vice President of Corporate Partnerships, Cleveland Browns. “The Browns focus on creating exceptional experiences for our fans throughout the year and on game days, and we look forward to PureZero . integration TM waste program in our stadium for the benefit of our organization, our fans and our region.”
PureCycle recently launched its first sustainable plastic product with EC30. PureCycle Technologies is headquartered in Orlando.